Our strategic planning model uses a map-to-market process to connect your brand with your audience for the long term.

Long-term brand building requires careful and diligent management to maintain a consistent, relevant presence in the hearts and minds of your target audience. Our brand philosophy is derived from our proprietary Map-to-Market process, developed over 25 years, that allows us to dive deep into your target audiences and understand who they are and what motivates them.

strategy
  • Discover: Research, Orientation, Requirements and Concept Development
  • Data: Incorporation of Target Segments and Creative Process
  • Development: Brand Roadmap and Direction
  • Dissemination: Rollout and Final Execution

We would love to show you the process in detail, just ask.

We chose to work with Michael Walters Advertising due to their longstanding Chicago heritage and deep connections in the advertising industry. Their track record and experience in planning and buying is unrivaled. We’ve seen tremendous success with the campaigns and solutions Michael Walters has brought forth in solving our business challenges. Their culture is strongly built on Christian ethics and they are truly tons of fun to work with.

Brian WertzSenior Marketing Manager, Maggiano's Little Italy