Healthcare Marketing That's Good Medicine

Often in healthcare, consumer decisions are made as the need arises. We partnered with Adventist Health and created a campaign to get consumers to think proactively. To make a plan. That plan? Adventist Health.

Here's Our Plan

When you make healthcare marketing proactive, that's good medicine.

Adventist Health Bakersfield increased their position among the community +8.3 net points as the preferred hospital for heart care. It increased their position among the community +7.9 net points as the preferred hospital for the treatment of stroke.

Fight Club

Breast cancer is the most common cancer diagnosed in American women. MWA and Adventist Health AIS Cancer Center want to raise awareness and support those in their fight against breast cancer.

Keep on educating

Inspired by the TV commercial, which was shot like a lecture series, Adventist Health Bakersfield and Michael Walters Advertising organized free, monthly sessions for members of the community to learn about important issues in healthcare. The Lecture Series was formed with the goal of building trust within the community, improving perception scores, and ensuring that people feel comfortable choosing Adventist Health Bakersfield in times of need. Attendees of the Lecture Series enjoyed free lunch while listening to healthcare experts discuss a variety of healthcare topics. On average, 100-140 people attended each event. The average cost of the promotion and food is $2,000, or approximately $15-20 per attendee. Attendees of the Lecture Series enjoyed free lunch while listening to healthcare experts discuss a variety of healthcare topics.

We're not doctors, but we can save a life.

Although surpassing our quantitative goals feels great, the best kind of feedback we receive comes from community members. Patti Hobin from Tehachapi wrote to the local newspaper to explain how her husband's decision to visit Adventist Health Bakersfield was influenced directly by the TV ads we created; it brought him to the doctors who saved his life.

Excerpt from the Bakersfield Californian

How to make a large network seem like a local partner

For Adventist Health Bakersfield, we featured local residents and staff to become a trusted partner and stop patient migration.

By the numbers

34%

34% improvement in recall

37%

37% improvement in stroke preference

62%

62% improvement in best heart hospital

Behind the scenes

Fan favorite

I am a believer! We have received more communication, support and visits from Michael Walters Advertising than we have ever gotten from our local buyers. They cut our costs and increased our spots on TV, Radio and outdoor. Keep it up!

Jimmy PhillipsDirector of Marketing/Communications, Adventist Health