Hope Will keep Us Together

Blue Cross Blue Shield of Montana - Hopeioid

The MWA team poured their hearts and creative minds into raising awareness about important issues that Blue Cross and Blue Shield of Montana are facing as a community and insurance industry. Together with BCBSMT we have made a real difference in the lives of Montanans by working to prevent substance abuse, bullying, and suicide. 

By the numbers


 52% market share on the healthcare exchange


70%+ total market share


240,000 members

Behind the scenes

Fan favorite

The commercial was unbelievable. We have heard nothing but praise. Both of my morning meetings were with our executive team and they were thrilled with how it was perceived. Montana is blue – True Blue!
John DoranDirector of Strategic Marketing Services, Blue Cross Blue Shield of Montana