Now for the fun stuff
Yes, the web works for seniors
The 65+ crowd is the fastest-growing online audience. Seniors use the web and trust it for research. MWA made sure Beltone was the answer when seniors had hearing questions.
Be seen and heard
OOH played a large role in individual franchise marketing. It targeted their specific DMA for both seniors and influencers.
Of course, when dealing with an older audience, old school tactics like print still deliver.