Better People. Better Care.
With locations throughout MO, KY, MS and MI, Provision Living needed to consolidate and solidify it's brand. The consistent theme among all their communities is better people and better care. MWA translated that to the campaign — "Better than assisted Living, it's Provision Living."
Our media strategy shifted focus to the adult children, not the resident. Leads and occupancy have increased 9% YOY.
Better Than Senior Care Marketing, It's the Provision Living Brand
Warm and contemporary campaign materials focus on the Provision Living community. Clear and concise information, clean look and feel and engaging imagery reinforces the consistent theme of better people, better care.